Football Trade Directory

Liverpool manager signs sponsorship deal with New Balance

New Balance Football have announced that Liverpool manager Jürgen Klopp will be its new brand ambassador.

Klopp, who is renowned for being lively and charismatic, will lend his image to New Balance Football for promotional and marketing campaigns. Both the duration of the deal and the financial terms were undisclosed. 

This won't be the only link that New Balance have with Liverpool as they currently supply kits to the club in a deal believed to be worth £28 million per year.    

“I am excited to now be part of the New Balance team,” said Klopp. “I’ve got to know the brand very well since moving to Liverpool. New Balance shares my enthusiasm for football, always working hard to improve our position in the game and reach our goals. I’m excited for what the future will bring.” 

Richard Wright, general manager of New Balance, added: “Jürgen Klopp is one of the best managers in the world and we are delighted to announce him as a signing for New Balance Football. He brings a personality and an exciting style of football to anywhere he goes.”


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