Man City agree deal with Veqta
The company, India’s only sports-dedicated digital broadcasting network, has signed a deal that will see behind-the-scenes content from Manchester City broadcast on its Android and iOS apps.
The deal comes as Manchester City aim to grow their market reach into India, while Veqta aim to capitalise on football’s increased popularity in the nation.
“Football is the fastest growing sport in India,” said Vikram Tanwar, co-founder and director at Veqta. “Through this partnership, football fans in India will have a truly global sports experience for the very first time. Veqta is proud to be enabling this experience through its flagship platforms and is another step towards our commitment of offering the best sports content across the globe.”