Football Trade Directory

Man City confirm new global partner

Manchester City have announced a new global partnership with consumer appliances producer, Midea.

Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is also planning to develop an innovative digital campaign for the remainder of the 2019/2020 season.

Omar Berrada, Chief Operating Officer for Manchester City, welcomed Midea to the City family and said: “As we enter the second half of the season, we’re delighted to be teaming up with such a leading brand as Midea who have impressed us with their operation and ambition. Aligning with orga­nisa­tions who share a similar philosophy and approach to innovation is important to us and we are excited to see this partnership come to life.”

Brando Brand­staeter, Head of Brand & Commu­nica­tions at Midea’s Inter­national Business Division, added: “We have been looking for the right partner for the last two years and we are excited to have found the perfect match with Manchester City, an organisation that shares our philosophy in going above and beyond for their fans.

“We share the same values in not just winning but winning meanin­gfully. We are confident that the synergy between the two brands will take us to a whole new level.”

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