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Man Utd launch YouTube channel

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 Manchester United have finally launched an official channel on YouTube, ending their status as the most-viewed club on the video-sharing platform purely through unofficial content.

YouTube said that since the start of the 2017-18 season views of United video content have risen 60 per cent year on year to almost 850 million. Within 24 hours of United's channel launch it had gained more than 100,000 subscribers.

United were the only Premier League club, and the only outfit amongst the world’s top soccer teams, not to have an official presence on YouTube, but will now offer hundreds of free videos through the platform.

"Amazingly, even without an official football channel it is the most viewed club in the world on YouTube,” Tomos Grace, YouTube’s head of sport for Europe, Middle East and Africa, told UK newspaper the Guardian.

“But one channel that people are looking for is the official Manchester United voice. The plans they have are very exciting. They want to go big.”

The club plan to use the platform to show content focused on light-hearted features with current first-team stars alongside videos of club legends.

 “The club’s vision is to be the largest and most engaged sports club in the world,” a Manchester United spokeswoman said. “Our presence on platforms such as YouTube will allow us to achieve this vision.”

JC

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