Football Trade Directory

Manchester City agree partnership deal with bank

 

 Football News 24/

Premier League side Manchester City have kept Saigon Hanoi Commercial Joint Stock Bank (SHB) as their official affinity card partner in Vietnam, Laos and Cambodia.

SHB are the leading retail bank in Vietnam and when the original deal was agreed in 2014 they helped to launch Manchester City's first ever official debit card in the region. In addition to this they will also release a co-branded Visa credit card on the behalf of the club. By using the new card customers will receive a range of benefits and gives them the opportunity to win experiences that are related to Manchester City.

The partnership will also involve Manchester City working with SHB to development the City Football Schools in Vietnam which are designed to encourage young people to take up the game and improve their skills.

Damian Willoughby, senior vice president of partnerships at City Football Group said “our partnership with SHB has grown from strength to strength over the last two years and we believe that together we can continue to provide SHB’s loyal customers with real value and once-in-a-lifetime experiences."

He added "our fanbase in south-east Asia includes some of the most enthusiastic Manchester City supporters in the world and their passion for football is inspiring. In partnership with SHB, we look to continue offering them greater opportunities to connect with the club and sport they love.” 

The partnership between Manchester City and SHB was marked in 2015 by the club's visit to Vietnam where they took on a national XI in the My Dinh National Stadium in Hanoi.

JC

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