Manchester City continue to develop Asian partnerships
Premier League leaders Manchester City are also raising the bar off the field. They have announced another has entered
Ballr is now an official partner of the club in China, India, Indonesia, Singapore, Thailand and Vietnam.
The announcement comes ahead of next month’s launch of Ballr Football, a free digital gaming platform that will focus on the Premier League. Users of the platform will receive the chance to win exclusive merchandise and trips to Manchester City home games.
Damian Willoughby, senior vice-president of partnerships at City Football Group, which owns the club, said. “Our new partnership with Ballr is an exciting opportunity to engage with Manchester City fans in the digital sphere and to offer them further opportunities to connect with the club,”
He continued: “Manchester City is committed to enhancing the fan experience and bringing supporters together. Ballr shares these values with us and we look forward to building this partnership together.”