Football Trade Directory

Manchester City partner up with Snapchat

Manchester City players have worn the new Snapchat Spectacles as part of a partnership with the social media company.

It is claimed that the live behind the scenes footage will be a world's first at a football club. Fans will be able watch what it’s like at the club’s East Manchester training facility.

Yaya Toure will lead the proceedings as well as appearances from Pep Guardiola, Sergio Aguero and Raheem Sterling.

“Snapchat has become a key way for Manchester City to communicate and connect with our younger global fan base,” explained Diego Gigliani, SVP for media and innovation at City Football Group. "Since launching our account in 2015, our follower and engagement numbers have increased rapidly, as we’ve embraced the platform’s story-led content approach, recruited a fan to be our match day Snapchat host, and experimented with Spectacles as well."

He added “We’re proud to be among the first football clubs in Europe to launch our own Snapchat Lens and even more delighted to be the very first football club in the world to launch a live story on Snapchat outside of competition.”

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