Football Trade Directory

Manchester City renew Heineken deal

Manchester City have signed a renewed deal with beer company Heineken.

The deal will see Heineken stay as the official UK beer partner for Manchester City. As part of the deal Heineken will retain the exclusive pouring rights for all events at the Etihad Stadium.

The longstanding partnership has been in place for over 20 years with the deal first being signed when the club were in the second tier and playing at Maine Road.

Operations Director for Manchester City, Danny Wilson said “Heineken has been a part of the Manchester City experience for more than 20 years, at both Maine Road and the Etihad Stadium, and we are delighted to be continuing our relationship with them.”

He added “at the club, we strive to provide our fans and visitors with an unparalleled experience and collaboration with a drinks brand who strive for the same levels of excellence allows us to ensure supporters in our concourse and hospitality areas are able to enjoy premier quality products.”

 

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