Football Trade Directory

Manchester City set to announce major sponsorship deal

According to reports in the city, Manchester City are poised to announce a raft of multi-million pound sponsorship deals in the next few weeks which could be worth as much as £50m a year.

It is reported that The Premier League champions are putting the final touches to their £200m City Football Academy training facility, with Manuel Pellegrini's squad set to move in next month.

The club's owners have been in high-level talks with a number of major global companies about attaching their name to sections of the 80-acre state-of-the-art site.

The 7,000-seater Arena name, along with the central performance centre and footbridge, which links it to the Etihad Stadium, are all in the cash pot.

City currently earn around £40m a year through their Etihad sponsorship of the shirts and stadium and hope to at least match that figure with a string of new sponsorship deals.

Japanese car makers Nissan recently formed a lucrative partnership with City and are thought to be one of the companies in the bidding.


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