Football Trade Directory

Manchester City sign betting sponsorship deal

Manchester City have agreed a multi-year regional deal with Kai-Fa Yule

The bookmakers, who are based in the hilippines, will be Manchester City's official betting partner in Asia from the start of the 2017/18 Premier League season.’s branding will be present on the pitch side digiboards at the Etihad Stadium for all of City’s domestic and European home fixtures. 

Both the financial terms and the duration of the contract were undisclosed.    

“We are delighted to welcome to the Manchester City family,” said Damian Willoughby, senior vice president of partnerships at City Football Group. “They share our commitment to innovation and providing the best possible experience for fans and users alike. 

“City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo. This partnership will allow City fans in Asia to interact with the Club in a new and exciting way and we’re looking forward to working together.” 


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