Football Trade Directory

Manchester City striker signs endorsement deal

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 Manchester City striker, Gabriel Jesus, has signed an endorsement deal with Gatorade.

Under the terms of the deal, Jesus will serve as a brand ambassador for the US sports drinks manufacturer.

Gatorade will be added to Jesus’ portfolio of partnerships, which include sports collectibles company Panini and Chinese technology firm Vivo, as well as soft drink brand Guaraná, Brazilian brevery Ambev, and a long-term deal with sportswear brand Adidas.

Gatorade also has sponsorship agreements with Barcelona’s Lionel Messi and Luis Suárez, and tennis great Serena Williams, among others.

"I'm very happy to be partnering with Gatorade because it's a brand that always fuelled me during my career,” said Jesus. “I am in great company, along with other great stars of the sport that I have always admired. It is very important for an athlete to be well prepared, well hydrated and well fed. This all helps in on-field performance.”

"Gatorade has over 50 years of study and hydration history for athletes around the world,” added Taciana Avila, director of Gatorade Brazil. “In the laboratory and in the fields, nobody knows and understands what an athlete really needs. Gabriel Jesus is one of our new athletes, and we are proud to be partners. We are happy and look forward to continuing to inspire athletes with this partnership. Gabriel is a great addition to our team.”

JC

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