Football Trade Directory

Manchester City winger signs sponsorship deal with Sony

Manchester City and Germany winger Leroy Sane has signed a major personal sponsorship deal which means he will now become the new face of Sony.

Sane will advertise Sony’s new Xperia XZ mobile phone, as well as appearing in a number of TV activations for the mobile phone brand.

The sponsorship agreement between Sane and Sony is designed to target the European market, as the company looks to increase its European business.

In addition to the Sane deal, Sony are already an official sponsor of the UEFA Champions League, with their contract scheduled to run until the end of the 2017/18 season.


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