Manchester United announce Deezer deal
Manchester United have announced that they have signed a new partnership with music platform, Deezer.
The partnership will see Deezer become the first ever Official Audio Streaming Partner for Manchester United. As part of being a global partner with user experience on Manchester United's channels will be enhanced with fans having access to over 43 million tracks
As well as this, Manchester United fans will be able to use Deezer's 'flow' service which creates automatic soundtracks based on pervious tracks that have been listened to.
Fans of the club will also get to see what music the players like with Deezer creating player playlists as well as matchday playlists.
Manchester United Group Managing Director Richard Arnold said: “This is an exciting partnership for us and Deezer. Music and sport have the power to bring people together, something we experience first-hand with the appeal of football and the unique passion for Manchester United. As Deezer is also an innovator and an industry leader, we look forward to providing our fans around the world with a new way to interact with the Club they love through music and digital media.”
The Chief Executive for Deezer, Hans-Holger Albrecht, added: “We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content. We look forward to continuing to build our relationship with Manchester United over the next few years and to delivering what we believe will be the very best user experience.”