Manchester United extend deal with Apollo
Apollo has signed a three-year deal to become the official worldwide tyre partner of the club, extending the previous deal from the last three years as a partner only for the UK and India.
Apollo will continue to work on its ‘Go the Distance’ campaign, which has seen it build football pitches in India and Africa made entirely from recycled tyre rubber.
It will also continue to use Manchester United’s logo on co-branded products.
“Over the past three years, we have been impressed with how Apollo has taken opportunities after partnering with us,” said Manchester United group managing director Richard Arnold.
“The company has supported our international events, and has helped empower communities during its growth. I’m delighted to say that today this journey has reached the natural conclusion of Apollo joining our global partners.”