Football Trade Directory

Manchester United renew wine deal

 
 
Premier League side Manchester United, have renewed their global partnership with winemaking company Concha y Toro.

The extended deal will run for three years and will end after the 2018­/19 season. As a result of the deal Concha y Toro’s Casillero del Diablo brand will be available in all hospitality areas at their Old Trafford stadium.

Casillero del Diablo promotions will be seen throughout the stadium with its logo appearing on the LED perimeter boards during matchdays.

When the original partnership was signed in 2010 it became the first wine deal in English football history at the time.

“Longstanding relationships are very important to us,” said Manchester United group managing director Richard Arnold.

“Casillero del Diablo is at the heart of our family of global partners, a natural part of our fabric, too.”

JC

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