Football Trade Directory

Manchester United to activate entertainment centres in China

The Red Devils will partner with Harves a Chinese property developer.The centres are to be first unveiled in the capital Beijing in 2021 alongside openings in Shenyang and Shanghai. 

Qianmen Dashilan will be the home of the Beijing centre close to Tianamen Square and the Forbidden City. 

Manchester United Managing Director Richard Arnold stated 

 "We first visited China in 1975 and we're proud to have seen our fanbase in the region grow and develop their passion for United over the years. This new concept will allow them to get closer to the club they love."

Harves boss Zhang Bo said the centres would offer a "fully immersive experience that entertains, educates, and inspires the next generation of football fans."

The club hasn't visited the region in three years last there for a summer pre season tour. 

100 million viewers access the clubs television channel MUTV thanks to a partnership with Chinese digital media platform Sina Sports.

Mailman Group Chinese sports agency show United have the biggest online fan base of International clubs in China.

Weibo China's answer to twitter shows Manchester United have a following of 9.3m 1million more then Manchester rivals Manchester City.

RK

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