Middlesbrough agree Utility Alliance partnership
Utility Alliance, a UK energy broker, has signed a sponsorship deal with Middlesbrough FC. The deal is scheduled to last for one year.
The company will have a visible advertising presence, in the form of pitch side advertising, TV screen advertising and programme advertising, at the Riverside Stadium.
As with many deals of this nature the length of the deal was disclosed as one year however, the financial terms of the deal were undisclosed.
The management director of Utility Alliance Darren Sutherland said “As a business we have had a great start, and we always said in our initial business that we wanted to get involved in things like this as we grew.”
He added “We’re delighted to be involved with Boro, and we wish Aitor Karanka and his players all the very best for what we’re sure will be a memorable season in the Premier League.”