Football Trade Directory

NewC Ticketing increase UK presence with appointment of UK Commercial Manager

As part of a company growth strategy, NewC have announced that they have hired Peter Smith as their UK Commercial Manager. With a long background in the football business including commercial spells at Arsenal F.C. and Fortress GB, Smith is to expand the knowledge of international full-service provider NewC among sports executives in the UK.

During the past year, NewC has signed two digital partnership agreements in the UK – with Cardiff City FC and Wycombe Wanderers FC. In the future, the company is looking to increase the number of UK partners significantly.

“I find NewC’s ambitions very realistic, and I am certain that more UK clubs will be interested in taking their digital capabilities to the next level. From my perspective there are several clubs who need to future-proof their club digitally in the coming years to attract younger target groups and to avoid losing their compe­titi­veness”, Peter Smith says. He continues:

“I have seen a lot of ticketing solutions over the years, and I can say without hesitation that NewC is second to none when it comes to developing and customizing digital solutions to present and future commercial demands – and to the needs of the fans and the club. The customer service is unparalleled, and they are hugely competitive regarding pricing in a very tough market”.

It is no coincidence that NewC has made a strategic decision to focus more on the football industry in the UK. Tim Berggren, Business Developer at NewC, explains:

“We started working actively with our growth strategy in 2018; with the UK market being a top priority from the first whistle. The main reason is that we saw – and still see – a discrepancy between the sporting level and the digital level in many UK clubs. In other words, there is a huge potential for clubs to raise the level of their digital offerings to stakeholders to the same top-class level they have on the pitch”.

“From talks with clubs and experience from our first two UK partners, we see that our solutions – for example regarding subscription and fan engagement – are in high demand and can make a real difference. Hiring Peter as our liaison officer, or ‘boots on the ground’ so to speak, lets us reach more clubs that we can help. With a profile like Peter, who understands the way UK clubs work operationally, we are very well founded in the UK market”, Tim Berggren states.

Interested UK clubs can get more info about NewC on www.­newcsport.­com or by contacting Peter Smith at or +44 7748 114411.

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