Football Trade Directory

Norwich City Drives In With New Lotus Multi-Year Partnership

Norwich City has confirmed details of a new multi-year partnership with Norfolk performance car brand Lotus.

The collaboration sees the state-of-the-art training facility at Colney renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy.

Lotus branding will feature on the first-team ‘walk-out’ jackets, on all Academy shirts from the Under-23s squad through to the Under-9s, and on pitchside branding at Carrow Road.

The partnership was announced on the eve of the Canaries’ first game of the 2019-20 Premier League season against Liverpool at Anfield.

The agreement sees two long-standing Norfolk brands coming together as they each enter a new and exciting phase on the global stage, and with the local community at the heart of their ambitions.

Lotus and Norwich City have released an entertaining film featuring owner Delia Smith and former Norwich City player Darren Huckerby to mark the start of the partnership.

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