Football Trade Directory

Norwich in £120 Million Premier League pay day


Norwich City secured an instant return to the Premier League with victory over Middlesbrough in the Championship play-off final at Wembley.

Dubbed the richest game in the World the match is reckoned to be worth a potential £120m to the victors. New Premier League media deals could increase that figure over the next two or three seasons.

Victory for the Canaries in front of more than 85,000 fans is the culmination of a remarkable run of results under manager Alex Neil. It also meant the East Anglian club had spent just one year outside the top flight after relegation last season.

The 33-year-old was unheralded in England, but presided over Hamilton's promotion to the Scottish Premiership last season. That was enough for him to be given the chance to replace Neil Adams at Carrow Road in January, with the club seventh in the table and three points off the play-offs.

Neil oversaw victory in his maiden game in charge against eventual league champions Bournemouth, the first of 17 wins in 25 games during his tenure, and will now become the youngest manager in England's top flight, beating Swansea's 36-year-old boss Garry Monk.

For his opposite number Aitor Karanka and Boro, though, it ends a season that had promised so much, built on the meanest defence in the league, conceding 37 goals in 46 games.

Karanka, the former assistant manager to Chelsea boss Jose Mourinho at Real Madrid, has also seen a great deal of improvement during his 18 months in charge after taking over from Tony Mowbray in November 2013 with the side 16th in the table.


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