As well as being the biggest sponsorship deal in the club’s 153-year illustrious history, the agreement is hoped to be the beginning of a new partnership between the two brands with Ladbrokes looking to open a retail outlet at Meadow Lane.

Notts County Chairman Ray Trew said: "This is an exciting day for Notts County Football Club and all our supporters, I have been in positive communication with Ladbrokes since they sponsored our Carling Cup Tie against Liverpool in 2013 and I am glad after many months of negotiating to have personally secured this deal."

“We are obviously delighted that a huge Global Brand such as Ladbrokes have put pen to paper in association with us as we enter a new era both on and off the field” 

“We would like to thank Ladbrokes for their support and sponsorship for the forthcoming season and beyond.”

The Magpies have been priced by Ladbrokes to win League 2 at 18/1, meanwhile Notts are priced at 9/2 to be promoted from League 2. 

A Ladbrokes spokesman said: "A club with as rich a history as Notts County are a natural fit for Ladbrokes. 

“We're very much looking forward to working with Notts both on and off the field and wish the team all the best for the upcoming season."