Football Trade Directory

Notts County agree multiple sponsorship deals

Notts County have announced multiple shirt sponsorship deals for the 2017/18 season. The club are offering local businesses the chance to sponsor the shirts on a month-by-month basis.

Eversheds, who are a local law firm and Baldwins, a local accountancy firm have agreed deals for EFL League Two fixtures, while Paragon have agreed a deal to sponsor shirts for Notts County cup matches. Each company will have their logo imprinted on the front of the playing shirts for the months that they have agreed to sponsor the club.

The sponsors will also have four TV-facing advertising boards around the pitch, an advert in matchday programmes, an eight-seat executive box, and two seats in the directors’ box.

The new scheme comes after Notts County ended the current agreement with Ladbrokes, according to the Nottingham Post, five packages have already been sold at £15,000 each, which has earned the club £75,000.

The owner of Notts County, Alan Hardy, said: “It would have been easy for us to tout ourselves with a big national firm, but our ethos as a football club has always been about the community. We want them to have a presence in the city so people can relate to them and as a club we feel it's vitally important for us to engage with the local business sector."

He added “The response we have had so far has been fantastic because I think businesses realise the mass brand exposure they can generate from being associated with us. There are obvious other benefits too because those that do take up the opportunity will also enjoy unrivalled access to the football club.”


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