Football Trade Directory

Oxford City go cashless as part of efforts to grow fan base

Oxford City Football Club have introduced online bookings and cashless payment technology to transform how fans can buy tickets.

The Vanarama National League South club have partnered TicketCo to offer fans mobile technology to make tickets easier to buy. The TicketCo system can send QR codes to supporter’s smart-phones which are then scanned at turnstiles to gain entry on match-day.

Supporters will now be able to purchase tickets for all home games online, print at home, or have tickets downloaded onto a mobile phone. Addi­ti­onally, the platform provides City with an online ticketing and payment facility for the first time which integrates with the club’s website and Facebook page. The cloud-based technology will enable the club to enhance fan engagement via digital marketing and capture data and develop insights.

Justin Merritt, Oxford City Football Club director, said: “This is an exciting step forward in our efforts to continue to modernise and improve the football club.

“The TicketCo platform is fantastic and it makes buying tickets so simple online, both on the club website and Facebook page. This is all about enabling us to provide a better service to our supporters and help us grow the club commer­ci­ally.

“Fans will still be able to buy tickets with cash if they wish too, but we felt it important to provide more convenient and modern ways for people to purchase tickets.”

City also plans to use TicketCo’s ‘time slot’ functi­onality to enable people to book sessions on the 3G community pitches at Marsh Lane, to help streamline the booking process. TicketCo confirmed City are the first football club in the UK to use its time slot system.

David Kenny, TicketCo Country Manager (UK)said: “It’s great to work with such an ambitious, forward-thinking and community spirited football club. We share similar values at TicketCo and we’re delighted to have partnered with them to provide a tailored e-ticketing solution that meets their needs. We’re enjoying working with Oxford City and look forward to watching the club get stronger and stronger.”

JC

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