Football Trade Directory

Pepsi sign Arsenal and Manchester City players for sponsorship campaign

Pepsi have agreed a deal to sign Arsenal's Alexis Sanchez and Manchester City's Vincent Kompany and Sergio Agüero to promote their sponsorship of the UEFA Champions League.

The trio will be the faces of a Pepsi Max soft drink advertising campaign which will launch across 75 markets before this years quarter-final stage of the Champions League. The campaign will promoted across TV outlets and social media platforms, as well as though Copa90 and Bleacher Report, who are digital partners for Pepsi.

Pepsi are in the second year of a three year deal which was signed at the start of the 2015/16 season.

"Throughout the year, Pepsi will celebrate a variety of moments – from the everyday good moments made great, to the truly epic like the Uefa Champions League Final," said Brad Jakeman, the president of the global beverage group at PepsiCo. Pepsi is one of the most iconic supporters and longstanding fans of the world’s beautiful game, and this year we’re taking our global football campaign from the pitch to the stands – celebrating and igniting the contagious passion that comes to life in the fans around us, showing the world how much it means to live and love the game."

JC

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