Football Trade Directory

Premier League: Arsenal agree three year deal with beer brand Carlsberg


 
 

Premier League side Arsenal have signed a three-year deal with Carlsberg that will see the Danish brewer supply a range of alcoholic drinks at the club’s Emirates Stadium.

The exclusive contract includes the provision of lager, ale and stout on match days and during other events at the 60,000-seat venue in North London.

As well as holding individual contracts with several clubs in England, Carlsberg also has a central deal in place with the English Premier League.

Financial terms of its new deal with the Gunners have not been released.

“Carlsberg is proud to enter into this relationship with Arsenal, a club with a strong tradition and rich heritage like our own brand and company,” said Simon Martin, Carlsberg’s regional sales director for London and the South East.

“This will allow us to provide Arsenal supporters at Emirates Stadium with Carlsberg products as part of their match day experience and further cement our position as the beer brand of football.”

Arsenal take on over-achieving Southampton this evening hoping to make it three wins in the space of a week following a 2-0 win over Dortmund in the Champions League and a win over West Brom at the weekend.

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