Football Trade Directory

Premier League: Beer brand Carlsberg Marks New Premiership Season With ‘Kickabouts’ Campaign


Carlsberg has marked its third season as the Official Beer of the Barclays Premier League with a new ‘Kickabouts’ campaign.

The launch of the campaign includes a global TV ad, featuring ex-Manchester United and Denmark goalkeeper Peter Schmeichel and football presenter Jeff Stelling, which is transformed by Carlsberg into ‘Probably the Best Kickabout in the World’.

The brewer said the ad is “perfect reflection of Carlsberg’s attitude to football sponsorship. Carlsberg. “Carlsberg and football are a great fit, and for us it’s always been about doing football better for the fans, and bringing people together to celebrate the great moments that football has to offer.”


The Premier League season kicks off next weekend with the live game between  Manchester United and Spurs - a lunch time kick-off on BT Sports.


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