Football Trade Directory

Premier League leaders Chelsea agree £40m a year shirt deal with Japanese tyre giants




Premier League leaders Chelsea have agreed a lucrative shirt sponsorship deal with Japanese tyre company Yokohama.

The deal will see the company's logo on Chelsea shirts from the start of the 2015/16 season, with an initial five year period.

The deal was unveiled by Chelsea manager Jose Mourinho and club captain John Terry, and club chairman Bruce Buck commented:

"it is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them."

"Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success."

‘"We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years. Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too."

"We are also looking forward to working with Yokohama on our community projects around the world through the Chelsea Foundation, when together we can use the power of sport as a force for good."

"I would also like to express my sincere gratitude to Samsung, with whom we have had a successful and rewarding relationship since 2005. Chelsea has demonstrated through that 10-year partnership that we can play a critical role in helping our partners achieve their global growth objectives. We look forward to accomplishing similar success with Yokohama."

Mr Nagumo, Chairman and CEO of The Yokohama Rubber Company Ltd, said: "This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity. We see our partnership with Chelsea as an integral part of our global expansion plans as we enter Phase IV of our Grand Design 100 plan. We look forward to launching our iconic new Chelsea Yokohama shirt this summer."

Chelsea are preparing to face Tottenham in the League Cup final at Wembley this Sunday as Mourinho and his team look for their first piece of silverware this season.

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