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Premier League: Liverpool heirarchy make £77 ticket U-turn and apologise to fans


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Liverpool's owners have made a remarkable U-turn on next season's proposed '£77' tickets by freezing ticket prices.

Supporter's groups asked fans at Anfield to walk out during Liverpool's Premier League clash last Saturday on the 77th minute as a sign of protest against the increase in prices in the newly redeveloped Main Stand.

It is estimated that around 10,000 fans walked out, with some holding banners and signs during the game to show their anger at the increasing costs of watching their side.

The walkout has sparked a wider debate about the price of watching Premier League football, given the £5.1bn television rights deal that comes into effect next season, with many believing that the extra money clubs get should go towards subsidising the cost tickets for fans. 

David Cameron addressed the issue during Prime Minister's questions on Wednesday, and agreed that the amount of money in football and how it is used should be looked at.

Whilst the backlash from protest had certainly made the club consider it's position, few thought that they would pull a complete reversal on their decision, following talks between the club's owners.

Liverpool's principal owner John W Henry, chairman Tom Werner and FSG president Mike Gordon issued an open letter detailing the changes.

"The three of us have been particularly troubled by the perception that we don't care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club's expense," it said.

"Quite the opposite is true."

The open letter went on to admit that the club got "Part of the ticketing plan we got wrong," referring to the £77 ticket, which was the most expensive ticket on offer.

The owners also acknowledged that the fan's actions last weekend made a difference to the club's decision, saying"A great many of you have objected strongly. Message received."

The letter outlines that the club's current ticketing prices will remain in place for the 2016/17 and 2017/18 season, and that in those two seasons "LFC will not earn a single additional pound from increasing general admission ticket prices."

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