Football Trade Directory

Premier League: Manchester City's 'Football Group' secures two new partnership deals


Manchester City’s parent company, City Football Group has announced two new partnership deals.

Telecoms brand, Digicel, becomes the the official communications partner for Manchester City and New York City FC across the Caribbean, Central America and the South Pacific.

The deal will see them create multi-media content as well as providing community coaching.

“We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands. Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets,” said Omar Berrada, commercial director of City Football Marketing.

The group has also signed a “multi year partnership” with sports nutrition firm, MusclePharm. This will run across its entire football portfolio, including Manchester City Women’s FC, Melbourne City and Yokohama F. Marinos.

“We are proud to be an official sponsor of City Football Group and all of its football clubs. City Football Group is home to some of the most well-known and exciting football clubs in the world and we believe this partnership will be mutually beneficial as more and more fans around the globe are introduced to our science-based, quality and effective products,” said Brad Pyatt, founder and CEO of MusclePharm.

Whilst City have been securing new partnerships off the field, they are also looking to strengthen on it as well, with the club's chairman this week saying in an interview that they are ready to start signing the players who are among the best in the world.

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