Football Trade Directory

Premier League: Manchester United extend Asian banking deal



Asian banking group Maybank has extended their partnership with Premier League giants Manchester United for a further five years it has been announced.

Maybank’s existing relationship with the Club will be widened from its status as affinity partner, to become the Club’s Official Retail Banking Partner in Malaysia, Singapore and Philippines. This change will allow Maybank to dual brand a wide range of its retail banking products and use Manchester United’s brand and imagery across their whole business; a first for the Club.

Maybank will become the Club’s first retail banking partner in the Philippines, adding to its existing, highly-successful partnerships in Malaysia and Singapore, which launched in 2011.

Manchester United Group Managing Director, Richard Arnold commented: “We are delighted not only to have extended but also expanded our relationship with Maybank. Across Malaysia, Singapore and the Philippines the Club has almost 22 million followers in these countries, all of whom can now take advantage of all of the products and services Maybank has to offer.

“We have had tremendous success with the five Manchester financial products available across Malaysia and Singapore and our fans have been able to win unique Manchester United prizes and experiences, bringing them closer to the Club they support.­  Collaborating with Maybank is helping us achieve our ultimate goal of engaging with our 659 million followers on a global scale.”

Maybank, Executive Vice President, Head of Cards, Group Community Financial Services, Mr B Ravintharan added: “Maybank has a successful track record in partnership with Manchester United by offering distinct value proposition and unique football experiences to our customers in Malaysia and Singapore.

"We are now bringing these new opportunities to customers in Philippines with the launch of Maybank Manchester United Visa Credit Card, the first co-branded football credit card in the market. This card appeals to the massive sports fan base in this country and will help us to grow this significant market segment and further entrench our leadership in the local credit card market."

KJ
 

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