Football Trade Directory

Premier League side Norwich City unveil new club crest

Norwich City have revealed their new crest which will be used across all club branding from June 2022.

The club have been working with agency SomeOne to conduct a review into their brand with a view to modernising and making their brand more consistent. 

The entire process incorporated both internal feedback within the business and external feedback from the club’s supporters.

The crest will be introduced and formally used from June 17, 2022. 

Commercial director Sam Jeffery said: “This is a huge moment in the history of Norwich City Football Club and a real statement of intent for the future. For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all.

“It’s a project two years in the making and one that has been treated with the utmost sensitivity and care by those lucky enough to have been involved within the club’s working group.

“Having garnered feedback from numerous stakeh­olders, both internally and externally, it was always going to be an evolution and not a revolution. We’re extremely proud of the outcome.”

Executive creative director of SomeOne agency Rich Rhodes said: “When we started the project, we knew it was going to be something really interesting for us.

“Speaking to everyone from the owners and the board, players, fans and staff, we could tell that there’s something really special at Norwich; this real sense of community, pride and passion. It’s something that we really wanted to bring to the fore in the work that we’ve done.

“It’s really important to keep those historic, distinctive elements of the crest. It wasn’t a case of going in and making a fundamental change. It was about taking all of the best bits and making them even better and fit for purpose for a digital age.”

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