Football Trade Directory

Premier League Southampton do deal with Barclaycard



Global payment business Barclaycard have signed an agreement with Southampton Football Club to distribute Barclaycard’s bPay bandsto fans and expand the band’s functionality beyond contactless payments.

Mike Saunders, Managing Director for Digital Consumer Payments at Barclaycard, said: “Barclaycard is at the forefront of contactless technology across the UK and our partnership with Southampton Football Club is an important next step in evolving our bPay technology into an integrated wearable proposition that does more than simply make payments effortless.

“Southampton FC’s loyal fans will be the first to wear an exclusive bPay band in their club’s colours, which will allow them to make fast, easy and secure contactless payments, and benefit from exclusive loyalty offers.

“We are really excited to be working with Southampton FC as they have shown a clear vision for incorporating technology across the fan experience and a passion for growing their understanding of what’s important for Saints supporters. By working with them we plan to develop an ‘all-in-one’ match day experience and enhance the way the club engages with its fans.

“We hope this partnership is the first of many opportunities in creating an integrated wearable device with benefits for both businesses and customers.”

Jochen Hartmann, Director of Commercial Operations at Southampton FC said: "Southampton Football club is very excited to be the first football club to partner with Barclaycard’s bPay band.

“This partnership hopefully clearly demonstrates our commitment both to driving innovation through every part of our football club, but also to providing the best experience for our fans, on match days and beyond.

“Southampton Football Club is constantly looking into ways of improving the experience of every football fan that comes to St Mary's.”

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