Premier League West Ham get their own record label
Founded by 25-year-old Elliott Govinden, ICU seek potential in aspiring artists and work with them to develop their talent.
To further enhance the West Ham matchday experience, ICU artist Harper will be performing live throughout the season at the Boleyn Ground and both her and the label plan to engage with the Hammers fanbase across the Club's many digital platforms.
"We're thrilled to be working with West Ham United and hope that this will raise our growing profile yet further," Elliott said.
"We've got some great talent on our books and I'm sure the fans will enjoy listening to them at the Boleyn Ground."
West Ham United Commercial Director Felicity Croft added: "Music is a huge part of the West Ham matchday and this collaboration will add to the atmosphere at the Boleyn Ground.
"ICU Label are an ambitious outfit and we look forward to working with them."