Football Trade Directory

Preston North End announce new principle partner


Preston North End have announced that 32Red are the club's new principal partner.

The 32Red logo will proudly take pride of place on the front of all of Preston's first team Nike kits for the forthcoming season, as well as all adult replica shirts.

The partnership with the club will provide 32Red, the UK’s multiple award-winning online casino, with a platform at Deepdale to further increase awareness of their brand.

The club’s chief executive John Kay said: “We are delighted and excited to be partnering with 32Red. This is a fantastic opportunity to cultivate a new relationship with a market leader in their field.

“We have agreed a two-year deal with the option of a third year, which provides us a great opportunity to develop the relationship for the benefit of both parties and our supporters.

"32Red are a forward-thinking brand with a proven track record of sponsoring high-profile football clubs and we are thrilled that they will be Preston North End principal partner for the next few years.

“We look forward to building a strong relationship between our two brands on and off the field."

Neil Banbury, General Manager UK at 32Red, said: “32Red are delighted to add Preston North End to our partnerships for next season.

“The club is steeped in history like no other and it will be an honour to associate our 32Red brand with PNE, who are founding members of the Football League. 

“32Red has a long and successful history in football sponsorships and will look to bring the excitement and entertainment the brand is built on to the fans, a momentous 130 years after William Sudell’s ‘­Invincibles’.­”


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