Football Trade Directory

Preston North End sign kit sponsorship

Preston North End have announced that Tempobet are their new principal partner.

The online bookmaker will also serve as the front-of-shirt sponsor for Preston, and its logo will adorn the front of the first team’s playing shirts. Addi­ti­onally, the company will receive extensive brand exposure inside Deepdale stadium.

The deal ends Preston’s partnership with rival betting firm 888sport. The financial terms of the new sponsorship agreement are undisclosed.

A spokesman for Preston North End said: “We are delighted to welcome Tempobet as our principal sponsor for the 2017/18 season and look forward to working with them to achieve their sponsorship ambitions. It is a great opportunity for Tempobet to showcase their brand and important for Preston North End to be able to attract companies with inter­national reach like them.”

He added “This is a terrific opportunity to extend our horizons within football and we are delighted to complete the deal with Preston North End,” said Tim Peters, chief executive of Tempobet. “English football is a crucial part of our business and given Preston’s historic standing in the game, it’s a perfect fit. We’re excited about growing our relationship over the next 12 months.”

JC

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