Rangers FC Choose Acquired.com for Payment Processing
Rangers Football Club’s annual season ticket campaign sees the club process over 45,000 season tickets over a two-month period each year. They currently offer their supporters three different methods of paying for their season ticket: card payment made through a payment link, payment via bank transfer, and a finance option to pay over several monthly instalments.
To improve the efficiency of their season ticket card payment process, Rangers were keen to work with a payment processor who could provide a sophisticated solution that was data-driven, scalable, and most importantly provided a more customer-centric experience for their supporters.
Before working with Acquired.com, Rangers faced challenges around the overall efficiency of their season ticket sales via card payment, including delays between the customer making their payment and receiving a confirmation email. They wanted to remove time-consuming manual processes for their ticket office staff, while improving the purchasing experience for supporters.
Building an efficient payment experience
Acquired.com were selected to partner with Rangers due to our best-in-class payment technology designed to improve efficiency, as well as our consultative approach, which meant we could build a payment strategy that best suited Rangers unique needs.
By undertaking a rigorous integration into Rangers’ ticketing platform, Acquired.com were able to provide a more efficient end-to-end payment journey. This integration means that when a card payment is made through the payment link, a confirmation email is automatically generated and sent to the supporter making their purchase.
Susan Hannah, Head of Ticket Operations at Rangers explains there were significant challenges to overcome in the card payment process.
“As our staff had to manually check each card payment to ensure the funds were received before sending confirmation emails via the ticketing platform, this meant supporters could face delays of 4 to 5 days between the making of the payment and receiving a confirmation email.
The work Acquired.com has undertaken has been transformative for this process, I was so impressed by the support from their customer success team, providing training to all members of the ticket office team for the generation of the payment links we utilise for renewals and hospitality sales. By automating the renewal link process through the ticketing platform, we have been able to free up our staff time for better use elsewhere.”
To find out more about Aquired.com and their payment solutions visit https://acquired.com/