Football Trade Directory

Rochdale sign sponsorship deal with Brewery

Rochdale have announced a sponsorship deal with J W Lees & Co (Brewers) Ltd that will last four years.

As part of the deal beer from J.W. Lees will be available to fans throughout the Crowd Oil Arena and also in the hosptiality suites.

In addition to beers being available at the stadium, outlets within the J.W.Lees tied and free trade estate will be able to use a wide variety of marketing initiatives and other materials with the aim to increase attendances at Rochdale home matches.

Rochdale director Graham Rawlinson said: "The club have been negotiating with J.W.Lees since our purchase of the Ratcliffe and I’m delighted we’ve been able to secure this agreement. This is yet another example of what can be achieved when successful local businesses work together."

 JC

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