Football Trade Directory

Sheffield United announce Bramall Lane redevelopment plans

Sheffield United have announced details of plans to redevelop the land surrounding Bramall Lane.

The club are seeking to develop the Cherry Street / Shoreham Street Corner and have submitted planning application that will see the Boundary Corner developed and a new four storey largely residential building which will contain a new club retail outlet on the ground floor.

The 21st century Blades Superstore, will replace the current one store at the South Stand and be double the size, it will also contain feature a fan zone. If the plans for the new store go ahead then the existing Club shop may be used as a conference or event facility.

The site is currently car parking for Bramall Lane. The scheme has been drawn up by the club's retained architects WCEC and feature in the long term business plans from the owners which focus on the increasingly improving stadium facilities.

Sheffield United director, Simon McCabe, said "The corner site we are developing could fulfil a dream for some of our supporters - a chance to live at the home of football! It will also enable the Club to expand the Superstore."

Fellow director Scott McCabe said: "Significantly it is part of a route we are taking whereby we have identified several opportunities to further develop and improve the ground and the immediate surrounding area as we seek to build a broader commercial, leisure and entertainment offer, developing additional revenue streams to support the aim of supporting United's return to the upper levels of the English game.

He added "Further development of the stadium area is a positive move to enhance income streams, ultimately supporting our plans for the key football side of the business," added Scott.

Other proposals under consideration for the stadium include:

Chaucer's Yard (Countess Road) - formerly a cutlery casting workshop and is Grade II listed in part. The site is located immediately off John Street and Countess Road and is situated within the John Street Conservation Area. Pre-application discussions have begun with the local authority, assessing the feasibility of new residential and commercial space alongside a refurbished Chaucer Yard development.

Bramall Lane / Cherry Street Residential - WCEC is appraising the viability for an eight-storey residential development in two blocks on the Bramall Lane / Cherry Street corner adjacent to the Copthorne Hotel.

Kop Extension / Business Centre (Kop to South Stand Corner) - Planning permission has been retained for a 3,200-seat extension at the back of the existing Kop, including a new roof and over trusses to allow the four existing roof support columns to be removed and the introduction of a new concourse with improved facilities. As part of this scheme permission was also granted for a new Business Enterprise Centre on stilts in the Kop/South Stand corner, allowing entry/exit routes to/from the Kop and South Stand to remain.

John Street / Shoreham Street residential - Planning permission has been retained and obtained for a three and four storey residential development consisting of 52 apartments on the corner of John Street / Shoreham Street.

John Street Corner Stand Executive Boxes - Assessments are ongoing for a concept proposal to create additional executive boxes at high level at the back of the corner stand. Detailed costings will determine if the project is viable.

South Stand - Clean and improve the fa├žade, creating a matching look with the hotel and a clearer identity to the component parts of the stand.

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