Football Trade Directory

Sheffield United confirm record sponsorship deal

Sheffield United have announced their largest-ever commercial transaction in the club's history.

The Australian head­qu­ar­tered global multi-asset broker, USG has agreed a three-year term Premier League partnership with the Blades to become their front of shirt and sleeve sponsor.

Confirmation of the partnership came at a high-profile media conference at the club’s Bramall Lane Stadium attended by repre­sen­ta­tives of USG, United’s co-owner Kevin McCabe, manager Chris Wilder and captain Billy Sharp.

United’s CEO Stephen Bettis, said: “We are really excited to have USG on board as we begin our journey back in the Premier League. Having an inter­national sponsor on board shows just how far the club has come both on and off the pitch.”

USG Chief Executive Shay Zakhaim, added: “We are honoured to have a partnership with a Club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the Club’s story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace.”

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