Football Trade Directory

SkyBet Football League sees commercial shake-up

According to reports in the Daily Mail, The Football League have axed nine members of their commercial staff as part of a total revamp of the department as 'they seek increasingly elusive new sponsors.'

The changes will include Football League chief executive Shaun Harvey taking overall charge of commercial business. But there is no direct replacement for former director Richard Heaselgrave, now with Tennis Australia, whose team and structure have been dismantled, with a third of the department losing their jobs.

The Mail went on, 'Heaselgrave was made the scapegoat for the League losing a lucrative title sponsorship with B&Q at the final contract stage and having to make do instead with a budget deal involving bookmakers Sky Bet.'


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