Skybet to extend headline sponsorship of Football League
Online gaming operator Sky Bet will continue as the title sponsor for the English Football League, now rebranded as the EFL, for a further three seasons.
The new agreement, which will deliver increased revenue to League clubs, will begin in August 2016 and run until at least 2019, with the title sponsorship once again becoming a standalone arrangement.
The operator has initially signed an agreement with the Football League in July 2013 to cover the three English football leagues below the country’s top division, the Barclays Premier League.
Following the recently announced re-branding of The Football League to the EFL, the competition will become known as the Sky Bet EFL with its three divisions continuing to be known as the Sky Bet Championship, Sky Bet League One and Sky Bet League Two. Sky Bet will also be the title sponsor of the Sky Bet Play-Offs.
"At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs,” said Football League chief executive Shaun Harvey.
"This is an excellent way to end an outstanding year of league football and, on behalf of clubs, I would like to offer my appreciation to Sky Bet for their continued commitment."
Sky Bet chief executive Richard Flint said: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship. We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”
The League has also revealed the new EFL divisional logos and colours with the Sky Bet Championship logo featuring a new gold design, Sky Bet League One a silver design and Sky Bet League Two a red design. The logo for the Sky Bet Play-Offs will combine the three colours together.