Football Trade Directory

Southampton agree new training partnership

Southampton have signed a partnership with Sure which will make them Southampton’s new Official Training Kit Partner.

The partnership will see Sure feature on all First Team and B Team training kit for the 2020/21 season, as well as having branding on in-stadia LEDs and media backdrops.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said:  “We are proud to be partnering once more with Sure, a brand that shares the club’s commitment to innovation.

“They have a strong record of success for over 50 years and, like us, they believe in promoting a healthy, active lifestyle.”

Alice Duffill, Senior Brand Manager, Sure UK&I, commented: “We are thrilled to be adding three top Premier League clubs to our growing list of football partners. Football is by far the most watched sport in the UK and continues to give fans a boost, even during the most difficult of times.

“The sport is a key passion point for our target audience, and we hope we can utilise our partnerships to encourage people to move more to live more, making every moment matter.”

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