Southampton sign new sleeve partnership

Southampton have announced that Virgin Media will their new sleeve sponsor.

Virgin Media are already the Premier League team’s main and front-of-shirt sponsor but they have upgraded their commitment for the 2017/18 season. The deal expands a partnership which first began in 2016.

“We have enjoyed an excellent relationship with Virgin Media over the past 12 months and we are delighted that they have opted to become our new shirt sleeve sponsors,” said David Thomas, Southampton’s commercial director. “This agreement is testament to the partnership that has been forged by the two organisations, and we look forward to continuing our work together this season."

Lloyd Page, director of brand for Virgin Media, said: “Our people take great pride in seeing the Virgin Media brand on the Southampton FC shirt, so we are thrilled to further demonstrate our support of this fantastic football club in this way.  As a key strategic partner, we look forward to the new season together, and being at the heart of the drama and passion that surrounds our national game.”

JC