Stamford Bridge to Host the 11th Sports Merchandise & Licensing Show on 9 September 2025

The highly anticipated 11th edition of the Sports Merchandise & Licensing Show (SMLS) will be held at Stamford Bridge on Tuesday 9th September. Hosted in the prestigious Great Hall of Chelsea FC’s West Stand, the one‑day event offers a unique platform for industry professionals to network, negotiate and discover a range sports‑themed merchandise products.

SMLS offers unparalleled networking opportunities, setting the stage for long‑term partnerships. Whether you're a retailer seeking the freshest fan gear, a club exploring new licensing revenue, or a manufacturer launching the latest licensed apparel, attending this event provides direct access to decision‑makers and breakthrough concepts.

Registration is now open, to secure your delegate pass today visit https://­sport­smer­chan­di­se­an­dli­cen­singshow.­com/­visitor-registration/