Football Trade Directory

Stoke City deliver new Stand deal


In an official statement, Premier League side, Stoke City have announced a new two-year partnership with parcel delivery company DPD which includes sponsorship of a stand at the Britannia Stadium.

DPD have held long-term links with the clubs but have now doubled their annual investment.

That means the east stand which runs down the side of the pitch from the Boothen End to the scoreboard corner will be known as the DPD Stand.

DPD are a nationwide company with more than 4,500 vehicles based at almost 60 depots, including a multi-million pound distribution centre in Etruria which was officially opened earlier this year by Stoke player, Peter Odemwingie
They also plan to open an additional £100m parcel sortation hub in the Midlands that will create up to 1,000 new, permanent full-time jobs in the area when fully operational later this year.

The new hub will be the largest of its kind in Europe, and will significantly increase DPD's overall parcel capacity. In total, the site will cover an area the size of 19 football pitches (33 acres) while the hub building itself will be around 470m long.

DPD chief executive - and Stoke supporter - Dwain McDonald said: "We're very proud indeed to be Stoke City's official logistics partner and to extend our relationship with the club.

"Stoke is an increasingly important location for DPD with the head office of our new parcel shop network, DPD Pickup, based there, and the new 'super depot' being built at Etruria, which will be one of the largest in our network.

"This new sponsorship deal symbolises our wider commitment to the city, and we're very much looking forward to the new season together and supporting Stoke City in the Premier League."

The new deal with City will give DPD, which has also sponsored the local paper, The Sentinel's coverage of Stoke City on tour this summer, an even larger match day presence at the Britannia Stadium.

Stoke chief executive Tony Scholes said: "We're delighted that DPD have chosen to extend and significantly develop their association with the Club.

"We have worked closely with them over the last couple of years and I know from talking to Dwain he feels that our partnership and the exposure this gives them has enabled DPD to deliver their aims and objectives.

"DPD recognise that the Premier League is an open door to a global audience and we look forward to continuing to work with such a thriving business as one of our Platinum Partners."


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