Football Trade Directory

Stoke City sign sleeve sponsorship deal


Stoke City have a announced a deal which will make Top Eleven the new sleeve sponsors of the Premier League side.  

The deal is set to last for multiple years and will see Top Eleven’s logo on the left sleeve of the shirts of the first team, U23’s and ladies team for all league games from of next season.

Stoke are the second side to announce a sleeve partnership after Manchester City recently announced a sleeve sponsorship deal.

Top Eleven are a mobile football management game and was launched seven years ago. The game currently has more than 160 million registered users and has been played in every country around the world.

From the 2017/18 season onwards, Premier League clubs will be allowed secondary sponsor on one sleeve.

Stoke City Chief Executive Tony Scholes said: “Top Eleven are at the forefront of the football mobile games industryand they recognise the global reach that entering into a multi-year agreement with Stoke City gives them. We are delighted to become the first Premier League club to attract an entirely new commercial partner as Official Sleeve Partner and we look forward to a long and successful association with Nordeus and their Top Eleven football management game.”

Nordeus CEO Branko Milutinović said: "We are really proud to partner with Stoke City, one of the oldest football clubs in the world. We are one of the longest-lasting mobile football games on the market and we believe that Stoke City's long history through the football ages represents a story our millions of players will relate to."


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