Football Trade Directory

Stoke City unveil new Sponsor for iconic Boothen End


Stoke City announced they have extended their association with local company Novus by signing a new two-year contract as an official stand naming rights partner of the iconic Boothen End.
Novus will sponsor the iconic Boothen End at the Britannia Stadium for the 2015/16 and 2016/17 seasons initially.

Mark Brindley, managing director of Novus, said: “We’re delighted to continue with our sponsorship of Stoke City and by moving our sponsorship to the Boothen End, we now have an even greater connection with the supporters of this proud club. Here’s to another fantastic season!”
Stoke City chief executive Tony Scholes added: “We have enjoyed a long and successful relationship with Novus and we’re delighted they have agreed to remain as an official stand naming rights partner for at least another two years.
“They have been sponsors of the East Stand at the Britannia Stadium in recent years but, as a company that has its origins in the city of Stoke-on-Trent, the history and iconic nature of the Boothen End was something that really appealed to them when the sponsorship of that area of the ground became available.”


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