Football Trade Directory

Sunderland extend sponsorship deal

 Football News 24/ 
Premier League club Sunderland have extended their partnership with Dafabet, which will see the online gambling company remain as the club’s principal partner until the end of the 2018-19 season. 

The Black Cats originally announced the link-up in the summer of 2015, and the extension to the current agreement sees Dafabet become one of the club’s longest-serving main sponsors. 

As part of their ongoing commitment, Dafabet will be undertaking a number of fan engagement initiatives, beginning with the gift of a giant crowd-surfer flag to fans group Ha’way the Flags, to be used at the Stadium of Light on matchdays.

The new flag will feature a current Sunderland first-team player, and fans will be asked to vote online for the player they would most like to feature in the design. 

Sunderland commercial director, Gary Hutchinson, said: "Dafabet have a great under­standing of football and the football industry and over the last year we have seen our partnership with them flourish on a global level.­   

"There is a real synergy between the club's aims and objectives and what Dafabet want to achieve.

"They are a major player in the football and sport sectors and we are delighted to align ourselves with them in the longer term, giving us increased oppor­tuni­ties to grow and develop our relationship in the coming years."


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