Football Trade Directory

Supermarket brand Lidl agrees three year deal with the FA


Lidl has agreed a three year deal to become the official supermarket of English football with the Football Association.

The sponsorship also extends to the Scottish and Welsh football teams after similar agreements were made with their football bodies.

The German grocer will be the official supplier of water, fish, fruit and vegetables for the national side under a multimillion-pound three-year deal with the Football Association. 

The deal also covers support for grassroots football including the provision of 1.5m sessions of professional coaching for children in England, Wales and Scotland.

Ryan McDonnell, purchasing director for Lidl UK, said: “This is a fantastic opportunity for Lidl and one that we are both excited and extremely proud to be a part of. We look forward to building successful partnerships with the English, Scottish and Welsh FAs in developing the sport at both national and community levels.”

Martin Glenn, chief executive of the FA, said: “Lidl has joined us at an exciting time as we focus our efforts on supporting the grassroots movement through better facilities and coaching. The skills programme is a great opportunity for young people to get involved in the game, hone their talents and have fun.”

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