Football Trade Directory

Swansea agree new shirt sponsorship deal

Swansea City have announced a new front of shirt partnership agreement with leading international gaming company, Letou.

Letou’s logo will be displayed on the new home and away shirt of Swansea for the new Premier League campaign.

The announcement was made today at a special unveiling ceremony at the Liberty Stadium, where Swans Chief Operating Officer Chris Pearlman expressed his delight at the new deal. “Swansea City has ambitions to grow our brand in Asia,’’ explained Pearlman, “where Letou has a strong presence and a lot of experience. With over a billion people likely to watch the Premier League over the course of the season, a third of the league’s total TV audience, it’s a major partnership that will benefit both parties."

He added “Letou has a significant global reach, including a strong market share in Asia, and is committed to helping us grow our presence in that part of the world. We believe Letou can help us tell our unique story to a global audience. The story about how we play the game our way, with ‘Grit and Beauty’. But it was also their commitment to the local community in south west Wales which really captured our imagination.

Letou Chief Executive, Paul Fox, said: “It would be easy as an Asian-facing gaming company to sign the cheque and build awareness purely through branding. I was brought up in Glasgow and have family in Swansea. So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible."

Fox added “We’re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sport Wales. I am confident that the ‘Letou Goals for Good’ campaign we are launching will make a difference.”


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